Shopping malls in U.S. tracking shoppers’ cell phones on “Black Friday”

Malls in U.S. track shoppers’ cell phones on Black Friday

CNNMoney

NEW YORK- Attention holiday shoppers: your cell phone may be tracked this year.

Starting on Black Friday and running through New Year’s Day, two U.S. malls — Promenade Temecula in southern California and Short Pump Town Center in Richmond, Va. — will track guests’ movements by monitoring the signals from their cell phones.

While the data that’s collected is anonymous, it can follow shoppers’ paths from store to store.

http://money.cnn.com/2011/11/22/technology/malls_track_cell_phones_black_friday/