NBC to broadcast London Olympics in 3D
MSNBC
The London Olympics will air in 3D, bringing the games right into living rooms equipped with cutting edge televisions.
NBC, which won the rights to broadcast the games, and Panasonic announced the plans Monday at the International Consumer Electronics Show in Las Vegas. In addition to having a 3D-capable set, viewers must have service with a carrier that will provide the enhanced coverage. Presumably Comcast — which owns NBCUniversal — will be in the mix, along with DirecTV, which has aimed to be the leading provider of 3DTV in the U.S.
http://www.nbcnewyork.com/news/sports/NBC-To-Broadcast-London-Olympics-in-3D-137021188.html
Dilemma X 
January 10, 2012
Athletics