Yesteryear: The size of the African American consumer market in 1954

The size of the African American consumer market in 1954

The end of Jim Crow and segregation, in America, would soon mean a financial gain for white businesses and corporations.

The Secret of Selling the Negro Market is a 1954 film financed by Johnson Publishing Company (the publisher of Ebony and JET magazines) and A SARRA production was produced to encourage advertisers to promote their products and services in the African American media. It was shown to businessmen around the U.S. to drive home the point that the African American market is huge and profitable.
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Video: The Secret of Selling the Negro Market (1954)

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Video: 1968 Dr. Martin Luther King, Jr. speaks about how the Federal Government gave money to white Americans- Economics

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Video: Martin Luther King, Jr.’s views on his “I have a dream speech” in relations to war and economics

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